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Noverite™ 301 polymer

Lubrizol Corporation


  • SegmentHome care
  • Performance claimsFabric softening
  • FunctionOther
  • ApplicationsDescalers, Fabric softener, Bathroom surface liquid cleaner, Laundry pods, Laundry gel, Glass liquid cleaner, Powder laundry detergent, Soap laundry detergent, Liquid laundry detergent

Ingredient Description

Noverite™ 301 polymer is an aqueous, cationic, hydrophilic copolymer that provides excellent affinity to fiber and is suitable for both standard and high efficiency laundry products. It was developed to improve the performance of a wide range of fabric care products such as liquid and powder laundry detergents and fabric softeners. In addition, Noverite 301 polymer has the ability to develop hydrophilic surfaces when applied to many hard surfaces. The resulting hydrophilic surfaces can result in water sheeting, lime scale prevention, and easy removal of soap scum on treated surfaces.


  • Company nameLubrizol Corporation
  • Legal nameThe Lubrizol Corporation
  • HeadquartersWickliffe, Ohio, United States of America
  • Number of employees1000+
  • DescriptionThe Lubrizol Corporation, a Berkshire Hathaway company, provides unmatched science that unlocks immense possibilities at the molecular level. Our solutions are found in products used by people every day, driving sustainable and measurable results to help the world Move Cleaner, Create Smarter and Live Better. Our business is comprised of two segments: Lubrizol Additives and Lubrizol Advanced Materials.
  • WebsiteCompany website